Concept

Merchandising, pricing, and shelf optimization.

Assortment Intelligence

Identify winning SKUs, rationalize long tails, and plan coverage by category and price tiers.

Pricing Architecture

Balance margin and velocity with elasticities, competitive corridors, and promo guardrails.

Digital Shelf Execution

Maximize findability and conversion with structured content, taxonomy fit, and PDP best practices.

Outcome Metrics

Track coverage, price ladders, share of shelf, and conversion to inform continuous optimization.